Maci Peterson knows too well the potentially disastrous consequences of sending a text to the wrong person or firing off an email whose meaning gets lost in transit. When autocorrect altered a text she sent to her then boyfriend — and she couldn’t figure out how to retrieve it — she set her sights on solving a universal problem.

Her solution was the basis for On Second Thought, a Silicon Valley company Peterson founded in 2014, after winning the #StartupOasis pitch competition at South by Southwest. Initially, it was the only company offering a texting app that allows users to recall messages before they get delivered. Since then, a number of competitors have cropped up, including RakEM and

We started to realize from our users that there were so many more applications for our technology outside of SMS messages.

Maci Peterson, Founder and CEO, On Second Thought


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