Holidays are always big opportunities for marketers, but Valentine’s Day isn’t usually the holiday that comes to mind when discussing that fact. According to stats released by marketing automation vendor Omnisend, marketing efforts took a positive turn last week during the run-up to the holiday. The numbers show that single channel marketing efforts were down from 2018, while multichannel efforts incorporating SMS yielded a net gain from last year.
The holiday week saw a 12.9 percent downtick in the success rates of email exclusive campaigns, per the information provided by Omnisend. This is something of a surprise, as last year’s peak orders between the 13th and 15th emboldened them to double their efforts this year.
Despite those diminished numbers, marketers found greater success with multichannel efforts. Marketers who utilized both SMS and
Article source: https://solutionsreview.com/marketing-automation/heres-how-to-improve-your-marketing-effectiveness-by-nearly-40-percent/
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