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by Laurie Sullivan
, Staff Writer @lauriesullivan,December 2, 2020
What if you could aggregate millions of text-message communications to Santa and Mrs. Claus that could drive performance through product development and changes in consumer behavior
Article source: https://www.mediapost.com/publications/article/358289/hello-santa-heres-all-my-data-in-a-text-predi.html
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