Hawke Ventures, the investment arm of marketing consultancy Hawke Media, is announcing that it has closed its first $5.6 million venture fund.
Managing Partner Drew Leahy acknowledged that the firm’s focus on marketing technology isn’t exactly in high demand among other VCs right now.
“People are running away from martech […] but that’s our circle of confidence,” Leahy told me. “If you look at the biggest companies in the world, even Walmart now, they are all martech companies at the end of the day.”
While some might quibble with that description, it’s hard to deny the central role that marketing and advertising play for the internet’s biggest platforms. As for how that translates to Hawke’s strategy, Leahy said the firm is writing checks of between $100,000 and $250,000, with the possibility of follow-on investments.
Leahy, who was previously co-founder and CMO at SnapSuits.com, said that the fund has its roots in
Article source: https://techcrunch.com/2021/04/23/hawke-ventures/
Recent Comments