Texting has an array of benefits for businesses.
Just as they do with friends and family, consumers want to communicate with businesses via text because it is easier, faster and allows for no-nonsense answers. Texting is also preferred because it isn’t viewed as disruptive, as phone calls often are.
Other interesting facts:
According to Text Request, 89 percent of consumers want to use messaging to communicate with businesses
Text Request also states that texting is the #1 preferred and highest rated customer support channel in the U.S.
According to CIO Today, 64 percent of consumers are likely to have a positive perception of companies that offer communication via text; that number increases by 13 percent for consumers between the ages of 18-34
Businesses should communicate via text because it is what customers want. Texting also has 98 percent read rates, and the channel offers the ability to reach more customers in less
Article source: http://www.columbusceo.com/business/20180705/guest-blog-hottest-communication-channel-in-business
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