Professionals in the legal cannabis industry encounter multiple roadblocks when it comes to marketing their business and products. The unfortunate truth is that, even if cannabis products are legal in an individual locality, marijuana is still classified as illegal under federal US law. As a result, the majority of cannabis businesses are unable to utilize the most common advertising and marketing tactics.
As Chief Marketing Officer of Nug Avenue, I’ve had to seek out alternate solutions to marketing. I’ve found nontraditional or “guerilla” marketing tactics the most effective to generate a solid pipeline of leads and customers. Guerilla tactics help my company grow and scale at both the B2B and B2C level. Most importantly, they cultivate and keep loyal customers.
Here are some of the best guerilla marketing tactics I have found
Article source: https://thewisemarketer.com/loyalty-strategy/guerilla-marketing-tactics-for-when-traditional-methods-dont-work/
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