DUBLIN–(BUSINESS WIRE)–The “The Application-To-Person Messaging: Worldwide Trends and Forecasts 2019-2024” report has been added to ResearchAndMarkets.com’s offering.

The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. Person-to-person (P2P) SMS messaging traffic has progressively been overtaken by that from OTT services, but SMS is currently still the most-used channel for A2P communication, and it will remain so until 2024.

This report provides an overview of the worldwide application-to-person (A2P) messaging services market. It provides information about messaging services provided by both mobile network operators (MNOs) and over-the-top (OTT) providers. A complete set of forecast results is provided in the accompanying Excel data annex. The forecast is based on several sources:

The forecast is based on several sources:

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