Consumer brands have more opportunities than ever to engage potential buyers. From tablets to smart watches to home AI assistants, the average household now has six devices connected to the internet. And nearly all Americans — 98 percent — use multiple devices a day. But how do companies make sure they’re sending the right message, to the right person, on the right channel, at the right moment?
More communication is a good thing, as long as brands offer seamless transitions between devices. According to the New Jersey Institute of Technology, this is important to 9 in 10 customers. For example, if someone shopping for a computer uses his phone to open an email reminding him to revisit his Dell online shopping cart, the email should include the contents of that cart and a
Article source: https://hbr.org/2019/05/getting-multichannel-marketing-right
Recent Comments