From Turmoil, To Texting, To the TCPA

The Do’s and Don’ts for Troubled Restaurants and Their Mobile Strategies

While restaurants are stewing in turmoil amidst the most challenging period for the dining industry in decades, another battle is brewing in parallel — the conflict between customers and marketers over text messaging privacy and anti-spam rights.

Since the start of the pandemic, consumer spending across food establishments decreased by as much as 70% — with independently owned restaurants being hit the hardest — as the Independent Restaurant Coalition estimates that up to 85% of these shops could close by the end of the year. These paradigm shifts have also drastically impacted customer psychologies and attitudes towards dining out: 89% feel it’s safer eating food from a grocery store or at home versus in a restaurant, and 72% don’t trust others (fellow diners)

Article source: https://thewisemarketer.com/customer-engagement/from-turmoil-to-texting-to-the-tcpa/