At the top of the year, we predicted that the growth of social commerce, the evolution of influencer marketing and changes to the augmented reality (AR) landscape would be some of the trends that shaped mobile marketing this year.
By that measure, we got it right, thanks to developments like the debut of Instagram’s native checkout, Burger King’s “ad-burning” in AR or Sony’s use of influencers on TikTok. But mobile marketers also continued to innovate and surprise this year, dropping scannable music videos and packaging, hijacking loyalty and social media, and even doubling down on SMS.
Whether or not we called it, here are nine of the year’s best mobile campaigns.
Burger King merges AR and OOH to set rivals’ ads aflame
In a savvy move to merge out-of-home (OOH) with mobile AR, Burger King let app users in Brazil unlock a free Whopper by virtually setting fire to Article source: https://www.mobilemarketer.com/news/from-social-commerce-to-tiktok-the-9-most-successful-mobile-campaigns-of-2/557684/
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