Web traffic growth is the elusive white whale of the online marketing world. Despite all the available content online about “the best search engine optimization (SEO) practices” and “how to optimize your Instagram advertising,” it always feels like meaningful audience growth is just out of reach.

Cultivating web traffic is a common frustration among marketers and business owners everywhere. Thankfully, there are a few simple things you can do to help supplement your e-marketing practices and boost traffic to your site.

1. Get Personal With SMS Marketing

SMS marketing, or business texting, allows businesses to connect and interact with customers via text message. With SMS marketing, you can send customers promotional information, marketing messages and even logistical information such as invoices and delivery updates. It’s an easy way to engage with customers on a more personal level.

SMS marketing is cost-effective, quick and easily accessible. Some of

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