Food for thought – SMS marketing techniques for grocery retailers

The mGage team looks at how grocery retailers can use SMS to help their customers during these difficult times. 

In the age of social distancing, one of the few places people are venturing out to is the supermarket. There are ways that you, as a grocery retailer, can expand your marketing outreach to improve service options to better support customers through these uncertain times. The way to do this is by leveraging text messaging. The good news is that many shoppers already engage with their local grocery stores via text, and the trend is growing.

Benefits for Grocery Brands Using SMS
Immediacy, reliability, and, most of all, cost efficiency – these are just a few of the reasons why SMS-based advertising should be a key part of your marketing strategy. Here are some others:

• Drive additional

Article source: http://mobilemarketingmagazine.com/food-for-thought-sms-marketing-techniques-for-grocery-retailers