Debit card programs — and interchange revenue — are under growing pressure. Venmo, PayPal and Square’s Cash App, among others, are siphoning off usage from traditional financial institutions.
Having a modern, feature-rich debit card is critical, but that’s just for starters. Debit programs need to be reinvigorated constantly to reclaim wallet share and to give their customers reasons to use the card and add it to a digital wallet. Actively marketing your debit card program is one way to do that. For bank leaders looking to build a stronger marketing strategy for their debit card programs, here are five key points to consider.
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