New patients will boost your medical practice income. However, if they only come for one appointment, the benefit is minimal. On average, the acquisition of new patients is seven times more costly than retention. What keeps them coming back, or keeps them from coming back? Here are five areas where medical practices often lose patients without even realizing it.
Appointment reminders and confirmations
Email appointment confirmations and reminders are standard in many medical offices. Unfortunately, your patients might not see them. On average, people only open one out of five emails, but they open nine out of ten SMS messages. You can try switching from emails to SMS. Even better, offer several options and ask patients for their preferred communication method tailoring communications for each individual patient.
Waiting room
The waiting room, or reception area, is the first part of your practice that patients see when they walk through
Article source: https://www.mdmag.com/physicians-money-digest/practice-management/five-reasons-why-your-patient-retention-is-low
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