Five Questions: Instagram as a Customer Texting Channel Image Source: Teckst
Brands take note. Instagram is morphing beyond marketing and becoming a viable customer service channel with the roll out of a ‘contact’ button that allows customers to text businesses instantly with the click of a button.
At Teckst, we’ve been excited about this shift towards greater human to human interactions across all channels and more brands are now putting serious resources behind this. Businesses that make it easy to connect with customers on a conversational level, ultimately creating meaningful engagement that’s proven to convert customers and build long-lasting bonds.
With 97 percent of Americans texting at least once a day, text messaging still reigns as the most popular communications platform for consumers. And nothing beats the immediacy of text messaging when consumers want answers as quickly as possible.
Article source: http://customerthink.com/five-questions-instagram-as-a-customer-texting-channel/
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