Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences.
Your customer is everywhere—and often all at once.
But the multichannel marketing landscape is getting harder to manage. No wonder, according to Adobe, that only 14% of organizations are running coordinated marketing campaigns across all channels.
In 2018, multichannel marketing will be more important than ever, so here are five tactics to include in your your multichannel marketing and customer experience strategy this year.
1. Targeted, Personalized Content
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