PALO ALTO, Calif., Jan. 28, 2021 /PRNewswire/ — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.
SMS (short message service) is an intuitive next step in the development of Fanplayr’s fully integrative approach to behavior personalization. Most companies begin by targeting customers on their website, then work with an ESP to push out offers and notifications via email. In the past, that data would need to be transferred and shared with a third-party SMS provider to send text messages and fully close the loop on customer experience and conversion.
“Adding SMS will allow us to be fully integrative in our approach for customers,” says Simon Yencken, Founder and CEO of Fanplayr. “In the past we’ve worked with other
Article source: https://www.prnewswire.com/news-releases/fanplayr-announces-personalized-sms-for-brands-301217369.html
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