The addition of SMS marketing products positions Fanplayr as one of the only providers offering fully integrated Artificial Intelligence for e-commerce
PALO ALTO, Calif., Jan. 28, 2021 (SEND2PRESS NEWSWIRE) — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.
SMS (short message service) is an intuitive next step in the development of Fanplayr’s fully integrative approach to behavior personalization. Most companies begin by targeting customers on their website, then work with an ESP to push out offers and notifications via email. In the past, that data would need to be transferred and shared with a third-party SMS provider to send text messages and fully close the loop on customer experience and conversion.
“Adding SMS will allow us to be fully integrative in our approach for customers,” says