As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also announced a related “bots for Messenger” tool set that allows creation of scalable, AI-powered interactions with companies on Messenger.
The move follows the blueprint of the 10-year-old Facebook Platform, but it could have more dramatic implications for commerce, customer service and content distribution.
Some people, including analyst Dan Miller of Opus Research in 2011, and more recently, Chris Messina, have used the term “conversational commerce” to discuss new ways that brands and consumers can interact through technology such as chat bots and messaging. Others have audaciously called messaging apps “the new browsers.” That remains to be seen and is contingent on significant consumer behavior change.
By the same token, Messenger has huge global potential. With a base of 900 million monthly active
Article source: http://marketingland.com/facebook-messenger-positioned-replacement-mobile-web-apps-sms-172776
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