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The global enterprise messaging industry accounts for 2 trillion messages annually. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages such as financial notifications from banks; shipping notifications from ecommerce companies; booking details from travel companies; order confirmations from retail companies, and so on. Most messages are delivered today using good old-fashioned SMS messaging. According to analyst estimates, this accounts for $30-50 billion in enterprise spending globally. That means messaging is the essential lifeblood for enterprises and enables them to acquire, engage, transact, and support their customers. Consumers find these messages to be essential to stay updated with their personal activities.
However, this sizable enterprise messaging industry is about to change in significant ways. Newer messaging channels are emerging with far greater capabilities, namely WhatsApp, Rich Communication Service (RCS), Google Business
Article source: https://www.entrepreneur.com/article/362744
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