The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI.
Marketing automation is a billion dollar business opportunity. But despite the rising share of mobile systems in the ecosystem, mobile marketing automation remains a fledgling part of it. Most of the leading marketing automation systems in the market today, including Pardot, HubSpot, Marketo and Eloqua, position themselves based on their expertise in various capabilities such as lead generation, email marketing and sales alignment. While mobile is an integral part of this automation strategy, it’s yet to be viewed as a product in itself. A GetResponse article from 2015 claims that only 1.5 percent of the MMA market is penetrated, although the proliferation is expected to have grown exponentially since then.
So how exactly is MMA different from
Article source: https://mobilemarketingwatch.com/establishing-mobile-marketing-automation-strategy-business-72996/
Recent Comments