DALLAS, June 30, 2021 /PRNewswire/ — Epsilon® today announced that it is expanding its industry-leading messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon’s enterprise-level solution, EPC Messaging, to help marketers deliver individualized messages to customers across email, SMS, mobile push and more, all powered by Epsilon’s industry-leading identity resolution capabilities.
EPC Messaging Essentials features new, campaign-specific capabilities that can be activated by mid-market companies looking to enhance their messaging strategy with personalized, 1:1 communications. These capabilities include:
- Dialogues: Helps marketers define a set of real-time marketing automations that react to customer behaviors and signals across various channels to drive engagement, conversion and brand loyalty.
- SignUp+: Identifies
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