Astute announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to support its internal customer services group.
As a retail partner of choice for many over-the-counter health and beauty companies, The Emerson Group helps brands connect with consumers in the marketplace. The Emerson Group provides sales, marketing, and support for many of its portfolio of brands, including contact center infrastructure to support pre-sales and post-sales for consumers. Previously, the company had been using a help desk platform that was not designed for customer engagement, and to tailor that platform to their needs would have been cost prohibitive. Now, all those brands will benefit from Astute’s intuitive, enterprise-level consumer engagement software that enhances efficiency and provides valuable insights into consumer trends and behavior.
Marketing Technology News: https://martechseries.com/sales-marketing/customer-experience-management/emerson-group-selects-astute-customer-experience-software-efficient-enterprise-level-relationship-management/
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