By Melinda Krueger

Our recent research study, the 2016 State of the Connected Customer, found that 75 percent of consumers expect a consistent experience across channels and 73 percent said they are somewhat or extremely likely to switch when they do not get it.

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A study by the PR Council found that integrating communications is the No. 1 priority for senior marketers – by a wide margin.

On message
After a couple of clients asked whether marketers were sending unique or consistent messages across channels, I did a little unscientific research of my own. I followed eight retailers for five weeks, then reviewed their push, SMS and email

Article source: https://www.luxurydaily.com/email-push-and-sms-integrated-or-independent/

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