By Melinda Krueger

Our recent research study, the 2016 State of the Connected Customer, found that 75 percent of consumers expect a consistent experience across channels and 73 percent said they are somewhat or extremely likely to switch when they do not get it.


googletag.cmd.push(function() {
googletag.defineSlot(‘/60923973/mid-article-micro-bar’, [234, 60], ‘div-gpt-ad-1466024462178-0’).addService(googletag.pubads());

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1466024462178-0’); });


A study by the PR Council found that integrating communications is the No. 1 priority for senior marketers – by a wide margin.

On message
After a couple of clients asked whether marketers were sending unique or consistent messages across channels, I did a little unscientific research of my own. I followed eight retailers for five weeks, then reviewed their push, SMS and email

Article source:

Pin It on Pinterest

iPhone Optin3

Subscribe To Our SMS Marketing News

Join our mailing list to receive the latest news and updates.

You have Successfully Subscribed!