Nowadays, every brand is an e-commerce company.
At least that’s the way Tomer Tagrin, CEO of e-commerce marketing startup Yotpo, sees the COVID-19 era, as more companies turn to online to fuel sales amid the quarantine.
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The next few years will be defining for e-commerce as many people opt to stick with online shopping for the long term, Tagrin said in an interview with Crunchbase News. And that means Yotpo needs to be aggressive in some areas–something its new $75 million Series E funding round will certainly help with.
“I do expect e-commerce to continue its trajectory,” Tagrin said. “I do think we’re at the point of no return.”
The new funding was led by existing investor Bessemer Venture Partners with participation from returning investors that include Access Industries and Vertex Ventures. New backer Hanaco also participated in the Series E Article source: https://news.crunchbase.com/news/e-commerce-marketing-startup-yotpo-lands-75m-series-e/
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