During the early months of COVID-19, Yotpo saw an explosion of sign-ups to help achieve 170% YoY net new ARR, as well as record lows in customer churn. With eCommerce sales projected by eMarketer to reach $859.28 billion by 2022 (a 43% climb vs. 2019), brands have a pressing opportunity to reorient their businesses to meet the surging customer demand for digital commerce.
The latest round will be used to advance Yotpo’s mission to create an industry-defining eCommerce marketing platform, with an integrated product set of Reviews, Visual User Generated Content (UGC), Loyalty, Referrals, and SMS Marketing, that helps brands of all sizes accelerate growth and drive customer lifetime value in an increasingly competitive arena.
“In the Covid era, every business is an eCommerce business,” says Tomer Tagrin, Co-founder and CEO of Yotpo. “Our vision is to equip businesses of every size, across every industry, with the best possible technology to efficiently achieve maximum
Article source: https://www.martechcube.com/e-commerce-marketing-platform-yotpo-raises-75m-in-funding/
Recent Comments