The Dutch SMS marketing code has been renamed the Mobile Services Marketing Code. This expands the industry guidelines and self-regulation to a wider range of services, delivered via internet as well as SMS. 

The initial code from 2011 has been updated to target new types of services and prevent misleading marketing, fraud and excessive consumer debt. It covers services such as games, chat, information and tele-voting that are charged to a user’s mobile bill or prepaid credit. 

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