Brands sending notifications and offers as SMS can now deliver them as an RCS message with branding, security, and enhanced customer experience
Dotgo®, a leading cloud communications provider of Rich Communication Services (RCS) and business messaging solutions, today announced the launch of its RichSMS™ service that allows messages sent as SMS to be delivered over RCS without any software changes. Users receive the same message, along with the brand logo and verified trust mark, in their RCS-enabled phones.
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RCS, part of the 5G standard, is the next generation of SMS that includes pictures, audio, video, and presence, combined with enhanced security and encryption. RCS messages are delivered into the native messaging apps such as Google Messages and Samsung Messages on Android phones. RCS Business Messaging (RBM) uses the richer and interactive features of RCS to enable branded and secure business
Article source: https://martechseries.com/sales-marketing/messaging/dotgo-launches-richsms-to-deliver-sms-messages-over-rcs-while-lowering-costs/
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