Every day billions of emails are sent to consumers. Breaking through a noisy and crowded inbox has never been more difficult for marketers. Many of the email campaigns that you spend time developing, designing and targeting fall through the cracks.
There are a whole host of reasons why emails don’t get opened, but something that I run into time and time again is marketers holding onto outdated practices and long dispelled misconceptions that are hurting their email campaigns. Here are the four most common email marketing myths that retail marketers need to forget:
Myth #1: Higher Email Frequency Means Less Engagement
Frequency is one of the most common myths. Too often marketers are afraid to send additional emails to customers because they believe that it will have a negative impact on engagement and potentially inbox placement. The truth is, there isn’t a secret number of emails that retailers should