DTC Twitter is obsessed with Tweet threads. Or, at the very least, they are frequently cited as recommended reads in industry newsletters like 2pm Inc. and Lean Luxe, and often serve as inspiration for further discussions in Clubhouse, Slack, or virtual events.
In the past week alone, there have been Tweet threads critiquing the site design of beverage brand Recess, why more DTC startups need to market themselves as luxury brands, and what J. Crew can learn from an (of course) young, digitally-native startup.
1/ Fine-tuning site conversion is an art, not a science
I spent years figuring out how to improve CR while balancing other biz priorities
This thread should give you insight into how I think about CR so you can apply to your own biz
Let’s look at @takearecess
plz dnt kill me pic.twitter.com/UTQFTqfn5U— Tayler Carraway (@roost91) August 5, 2020
Heavy Twitter usage
Article source: https://www.glossy.co/beauty/disruption-served-one-thread-at-a-time-the-weird-world-of-dtc-thoughtleader-twitter-1-23
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