Dispensary Text Message Marketing Made Perfect By Springbig

Nationwide demand for legal cannabis has driven market momentum to an all-time high in recent years. Despite restrictive licensing and operating regulations, new cannabis products and brands have proliferated in the market, creating a hyper-competitive retail environment for consumer-facing cannabis businesses.

To make matters even more challenging for businesses, federal laws prohibit cannabis brands from directly marketing to consumers. This means that while mainstream brands such as Nike or Apple can target specific consumer demographics with advertisements on social media, legal cannabis companies are not afforded the same luxury and are often forced to use more traditional, and less effective, advertising platforms such as newspaper ads or billboards.   

According to data insights provider Kantar Group, cannabis businesses spent a stunning $719.4 million on newspaper advertisements

Article source: https://www.forbes.com/sites/warrenbobrow/2020/06/16/dispensary-text-message-marketing-made-perfect-by-springbig/