The pandemic continues, but we are starting to see signs of what retail will look like in a post-quarantine world. Simultaneously, brands are navigating the shift to ecommerce. Evolving digital retail trends, paired with government aid and store reopenings, is starting to build momentum for brands.
In fact, retail spending increased 17.7% in May. Since government aid was announced on April 13, ecommerce spending has more than doubled and is up 47% year-over-year.
How do retailers keep the ecommerce momentum going as physical stores continue to reopen? Furloughs, budget cuts and supply chain challenges are straining marketing teams at a time when engagement is crucial.
At the same time, the marketing mix is fundamentally changing as retailers have used this disruption to measure the impact of significantly reducing top-of-funnel brand marketing and shifting to digital tools to drive revenue. They are leaning into digital to maintain
Article source: https://multichannelmerchant.com/blog/digital-tools-help-retailers-adapt-post-quarantine-world/
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