OVERVIEW: This position is responsible for managing all aspects of Digital Marketing for our Ecommerce, POS, and Extranet platforms on behalf of the International Cosmetics Perfumes (ICP) brands. This person will serve as the leader and driver for marketing strategies and executions around Digital Marketing and Ecommerce, as well as provide technical expertise for all initiatives. As this is a small team, the role requires an individual that is comfortable with providing strategic direction and hands-on implementation and will be highly collaborative with internal and external clients. This role will also promote and maintain the intrinsic company culture that fosters the firm’s core values of: Transparency, Recognition, Accountability and Communication.
CORE RESPONSIBILITIES:
- Planning: Strategies growth plans for digital marketing– owned omni and retailer channels
- Site Experience: Creation/maintenance/growth of an agile site experience
- Customers: Focus on customer recruitment, retention/loyalty,
- Analysis: Optimize spend/ROI – establishing benchmarks and tracking against
- Brand Management: Brand management for all digital
Article source: https://www.mediabistro.com/jobs/description/393174/digital-marketing-director/
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