Many organizations of different sizes understand today that it is necessary to play in the Digital and Innovation fields in order to remain relevant, but it is not always clear how and how much.
In this article, we will define the two concepts and how to effectively approach integrating them into your corporation.
When talking about Digital, some refer to the term “digital marketing,” which is actually the way to promote business and sales through social and digital platforms, such as Facebook, Twitter, Instagram, e-mail and more.
Digital has a much broader meaning. Digital is the connection between business and technology. Digital enables organizations to create real value for their customers, and hence also for the organization itself, through advanced technological tools. Digital usually includes mobile applications, e-mail communications, WhatsApp, SMS, digital promotion (marketing) and of course self-service processes that enable the customer to run independently and perform end-to-end processes without human involvement.
Indeed,
Article source: https://blogs.timesofisrael.com/digital-and-innovation-and-whats-in-between/
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