In 2020, Shopify’s app store nearly doubled in size, from 3,700 apps to more than 6,000. By contrast, a competitor like Magento has an app store of 3,819 apps (known as extensions); BigCommerce has about 900 apps.
“There are a lot of verticals that help along the merchant journey — marketing, customer service help, shipping and fulfillment,” said Fatima Yusuf, Shopify’s director of ecosystem partnerships. “Each one is a billion-dollar industry on its own.”
And those verticals are growing in Shopify’s app store. Several Shopify partners have even become lucrative businesses in their own right. Last November, Klaviyo, an email marketing company, raised $200 million in Series C funding. Shippo, an e-commerce shipping company, raised another $45 million in Series D funding in February.
Shopify’s merchants are taking advantage of the growth too. The typical Shopify merchant uses about six Shopify apps to run their business, Yusuf said, the same as the year
Article source: https://digiday.com/marketing/how-shopifys-app-ecosystem-boosted-its-core-business/
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