When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you’re wondering why you didn’t just spend an extra $4 on those scented candles.
Article source: https://www.adweek.com/performance-marketing/despite-some-risks-more-brands-are-blowing-up-consumers-phones-with-texts/
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