On March 31, 2021, New York became the 16th state in the U.S. (with New Mexico poised to become the 17th any day now) to legalize the recreational use of cannabis by people 21 years old or older, paving the way for the emergence of a multitude of cannabis dispensaries looking to cash in on what may become one of the nation’s largest markets.
Dispensaries around the country are looking to grow their businesses using marketing tools commonplace in the retail space, and we would expect dispensaries in New York to do the same. These tools include cloud-based communication platforms, such as Avochato, which allow companies to quickly and efficiently promote their products to consumers via text message.
Recently, however, cannabis retailers have encountered a major roadblock in direct customer outreach via technical solutions. Certain messaging platforms and telecom companies alike are refusing to support any cannabis-related advertising
Article source: https://www.jdsupra.com/legalnews/despite-legalization-cannabis-retailers-8402167/
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