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Medallia, which provides customer and employee experience and engagement software, has announced it has entered into a definitive agreement to acquire Decibel for $160 million. Decibel provides digital experience analytics.
The acquisition enables Medallia to add digital feedback to its customer experience and engagement platform. The acquisition of Decibel also brings together common data and omnichannel experience understanding for both customers and employees in order to drive persistent engagement across ubiquitous business functions, according to a statement from Alan Webber, IDC vice president for customer experience research. Decibel’s digital experience analytics solution captures and quantifies experience data to pinpoint
Article source: https://www.cmswire.com/customer-experience/medallia-acquires-decibel-sitecore-acquires-a-cdp-hyland-acquires-nuxeo-more-news/
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