MTA spoke to Dave Westin, the President of the non-profit organization Mobile Growth Fellowship, about his efforts in creating a friendly and knowledgeable community of mobile experts. He emphasizes on the need for creating mobile marketing strategies, improving the Brand Experience of customers on mobile, and, aligning the brand with organic influencers only.
According to a forecast on Statista smartphone penetration in USA will cross 82% by 2020. Yet not all marketers and brands are still mobile savvy. What are the high priority areas in mobile marketing that B2C CMOs need to get on top of, so they don’t get left behind?
In a world being taken over by mobile, online user experience has to be outstanding. Your website cannot be desktop-only; it must be ready for mobile marketing.
Customers, especially millennials, will not bother with your company if your content is not optimized for their mobile devices. Load time and mobile-first
Article source: https://www.martechadvisor.com/interviews/mobile-advertising/dave-westin-president-mgf-on-building-a-marketers-community/
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