CX & Marketing Newsbyte: Merkle Acquires LiveArea, Hero Digital Launches Commerce Solution, More News

PFSweb, a commerce services company, has agreed to sell LiveArea, its global customer experience and commerce agency business unit, to Merkle fo $250 million. Merkle is a customer experience management company within Dentsu Group’s international business, Dentsu International.

For the trailing 12 months ending March 31, LiveArea generated approximately $85 million in revenue on a standalone basis. The transaction is expected to close in the third quarter of 2021, subject to customary closing conditions.

Company officials said adding LiveArea to the Merkle family will help increase Merkle’s US commerce presence and deepen expertise in EMEA. According to Michael Komasinski, president of Merkle Americas, LiveArea’s team and breadth of commerce capabilities strengthen Merkle to help deliver customer experience management services

Article source: https://www.cmswire.com/customer-experience/merkle-acquires-livearea-hero-digital-launches-commerce-solution-more-news/