Prisma Campaigns, a marketing automation platform specifically designed for financial institutions, has been selected as the newest CUNA Strategic Services (CSS) alliance provider. The collaboration will allow credit unions to use a connected, data-centric approach to send highly personalized marketing campaigns across their digital channels – email, SMS, online banking, website and mobile app.
“We’re thrilled to bring on Prisma Campaigns, a marketing automation platform that future-proofs credit unions for success, as our newest strategic alliance,” said Barb Lowman, President of CSS. “By helping credit unions develop deep and empathic relationships with their members beyond the branch, we can work together to boost loyalty and increase share of wallet, positioning credit unions for strong organic growth.”
Many small and mid-size credit unions in North America struggle to efficiently and effectively market to members where they bank. As a complete omnichannel solution, Prisma Campaigns integrates all marketing channels, automates conversion workflows and leverages
Article source: https://news.cuna.org/articles/119985-css-announces-prisma-campaigns-as-preferred-marketing-automation-provider
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