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The world witnessed the very first commercial Short Messaging Service(SMS) mobile service in 1993. Although SMS as a marketing channel was adopted only in 2000, it has reached a level where it can be righteously called as a globally respected and adapted mode of communication. Due to its simplicity, SMS has gained popularity as the most used mode of communication by 5 billion people which encompasses 65per cent of the total world population. To put it technically, SMS is a mode of communication which works on a simple cell phone and can be used either for a personal mode of communication or as a transactional and marketing communication channel between an application and a mobile handset for various purposes. SMS communication can be broadly classified into two:

Peer-to-Peer(P2P)

P2P communication is a personal mode of communication where one person communicates

Article source: https://www.entrepreneur.com/article/335730

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