Coronavirus profiteering: Australian brands behaving badly

Major Australian retailers are being called out for using the coronavirus crisis to push sales.

Brands have been bombarding customers with emails and SMS marketing messages that play on fears and encourage unnecessary panic buying.

Consumer advocate CHOICE has found multiple examples of well-known Aussie labels using pushy marketing tactics to sell products.

But it’s not just retailers that are looking to profit off the current climate.

Telstra and Qantas have also come under fire for their tactics during the outbreak.

Speaking to The New Daily, Dr Michael Callaghan, a lecturer and researcher in both departments of management and marketing at Deakin business school, said companies that behave badly will lose favour with Aussie consumers.

“Telstra on the one hand, are saying people need to limit their data use and the use of wifi on

Article source: https://thenewdaily.com.au/life/2020/03/20/coronavirus-brands-telstra-qantas/