Marketers who had beta access to Architect documented impressive results: As reported in Cordial’s recently released Cross-Channel Marketing Study, on average the company’s advanced data models drive more than 2x higher revenue per message (RPM) across email, SMS/MMS, push notifications, mobile app, and other digital marketing channels, and 3x improvement in RPM for triggered marketing messages.
“Architect is an exciting upgrade to Cordial’s already impressive data platform capabilities that has already made a tremendous impact on our campaigns,” said Hailey Pettit, senior marketing lifecycle manager at Nurx. “Not only are we able to execute smarter campaigns faster, but we’re also creating even better customer experiences in the process.”
Key features of Architect include:
- Flexible data architecture. Using Cordial’s native
Article source: https://www.prnewswire.com/news-releases/cordial-releases-major-updates-to-data-platform-for-cross-channel-marketing-301434559.html
Recent Comments