New Integration Allows Loan Officers to Send SMS Text Messages to Contacts Through MMyCRMDashboard
Continuity Programs, Inc. is pleased to announce a new software feature. Continuity Programs connected its mortgage CRM software with Twilio’s communication platform. This technology integration enables users of MyCRMDashboard to create conversations with their prospects, customers and referral partners through SMS.
“This addition to MyCRMDashboard has the potential to allow loan officers to scale their SMS outreach to their contacts,” said Kirk King, president of Continuity Programs. “It’s simple to use and will drive more business to the lenders who make it available to their loan officers.”
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Continuity Programs used feedback from existing financial industry users to develop this new feature within its mortgage CRM software. Users
Article source: https://martechseries.com/sales-marketing/crm/continuity-programs-announces-sms-text-messaging-functionality-inside-mortgage-crm/
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