Toronto-based Constellation Real Estate Group has added another star to its portfolio of SaaS (software as a service) companies for real estate. The company on Tuesday announced it would be acquiring TORCHx, a cloud-based marketing solutions company from Web.com for an undisclosed sum.
Constellation owns a dozen brands that offer real estate software services, including Market Leader, Sharper Agent, Zurple, Z57, Diverse Solutions and Birdview. The company’s most recent purchases include IDX website and marketing company Baynet World and mortgage tech provider Mortgage Builder.
Constellation Real Estate Group President Scott Smith says the acquisition of TORCHx aligns with the company’s strategy of investing in vertical market solutions that would benefit the more than 500,000 agents, brokerages, franchises and banks that use the company’s products.
TORCHx provides IDX websites with paid SEO and PPC (pay-per-click) campaigns, a CRM solution with drip campaigns and lead generation tools, and automated marketing services
Article source: https://www.inman.com/2019/04/23/constellation-buys-cloud-based-marketing-company-torchx/
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