The COVID-19 pandemic in 2020 left companies to rethink their marketing strategies, as several aspects of normal life were challenged. Since the beginning of the pandemic, businesses have had to deal with drastic changes in consumer behavior. And consumer sentiment will only keep changing, meaning marketers will have to adapt.
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Article source: https://www.valuewalk.com/connecting-with-customers-in-2021-and-beyond-through-empathy-marketing/
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