Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked.
Entrepreneur Jordan West, the owner of an ecommerce agency, Mindful Marketing, and an online apparel company, The Kindred Studio, uses text-message marketing to drive customer engagement and sales. He believes text messages are among his best marketing channels.
Don’t Invite Everyone
“Have you ever heard of the term ‘spray and pray’ marketing?” asked West. “Don’t do this. Don’t treat all customers the same. Each customer has a unique relationship with your brand. Don’t disrespect them by treating them all the same.
“Think about it like this. If you meet someone…[the relationship] starts small, asking for small things. You’re not asking someone for her phone number immediately. That’s a big thing with SMS. Don’t try and get everybody on your list.”
Rather, focus text-message marketing on those customer segments most likely to respond
Article source: https://www.practicalecommerce.com/commerceco-recap-sms-marketing-fundamentals
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