By Arjun Kapur

The pandemic has changed the meaning of the phrase “window shopping”. Today, with the acceleration of e-commerce globally there is an ecosystem of tech tools which allow consumers to window shop virtually. The infrastructure powering the global e-commerce ecosystem is scaling rapidly and investors should understand the trends in this space to determine where commerce infrastructure and the overall tech stack is headed.

According to McKinsey, e-commerce witnessed ten years of growth within the first three months of COVID-related restrictions last year. The acceleration of e-commerce penetration both on the B2B and B2C side is arguably

Article source: https://www.forbes.com/sites/columbiabusinessschool/2021/05/20/commerce-30-the-infrastructure-and-tools-behind-the-growth-of-e-commerce/

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