BELMONT, MA–(Marketwired – Jan 11, 2017) – Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs, note expert analysts in a new eBook sponsored by CodeBroker (www.codebroker.com), a developer of mobile marketing technologies for retailers.
Available today as a free download and authored by EKN, a leading retail advisory and research firm, “Digital Transformation: The Power of Physical to Digital Loyalty,” offers compelling evidence why retailers need to incorporate mobile and digital access to their current reward program strategies.
“Considering the astronomically high customer experience bar set by the likes of Amazon, Apple and Uber, retail loyalty programs need a serious
Article source: http://finance.yahoo.com/news/codebroker-unveils-power-digital-loyalty-143500142.html
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